Additional Services & Charges

Additional services

Proofs

Faxed black-and-white proofs are provided only when material has been received by the deadline. A response to the faxed proof must be made within 24 hours. Changes to content or design, not a result of Appaloosa Journal error, may be charged to the advertiser. Revisions or changes from the advertiser’s original instructions will be made only if time permits and will be subject to charge. Appaloosa Journal will not be responsible for errors resulting from incorrect information, illegible copy or handwritten copy originating from the advertiser.

E-mailed Proof

There is a $10 charge for an e-mailed proof.

Ad Verification

Advertising containing pedigrees, performance records or point totals earned in competition must agree with ApHC records and are subject to confirmation and correction without the customer’s consent. Horses must be advertised under their registered name to protect owners, breeders, sellers and buyers. In case of any typographical errors or omissions, the publisher shall not be liable for damages beyond the cost of the ad placed.

Returned Materials

Photographs and disks/CDs will be returned to the customer during the month your ad is published.The ApHC is not responsible for any lost, stolen or damaged materials after departure from the ApHC.

Extra Charges

Design time

If an ad requires additional design work such as hand-drawn art, extraordinary amounts of copy or substantial production time to meet the advertiser’s specifications, it will be billed at $35 per hour. Additional charges may include:

Extra Photos

Extra color photos (more than one per ad) are $100 each. Extra black-and-white photos (more than four per ad) are $10 each.

Inserts

Contact the advertising department for details.

Late Fee

10% of the cost of your ad. See General Policies.

Metallic or PMS Match Inks

Contact the advertising department for details. For explanation of printing and colors, click here.

Pedigrees

A $35 design charge will be added to every generation following the grandsire and granddam.

Spot Color

To enhance a black-and-white ad, Appaloosa Journal offers one spot color of your choice for $100 per page. Appaloosa Journal reserves the right to match spot colors using process inks whenever possible. For non-process requirements, contact the advertising department. For explanation of printing and colors, click here.

Tear Sheets

Extra copies of your ad as printed in the magazine must be ordered by the materials deadline. Contact the advertising department for details.

Electronic Copies

Cost for CD or disk of your complete ad is $125 for color or $50 for black and white. CD or disk of your photo is $35 for the first photo, $15 for each additional.