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File Formats ExplainedFile formats for printAppaloosa Journal asks its advertisers to make sure they use the formats we request. EPS (.eps) files and TIFF (.tif) files which are created in the programs listed on the previous page are acceptable. We do not guarantee the quality of any other file formats. Using a format that is "unacceptable" may result in the file being unusable, or it may result in a very poor quality print. We want to make your ad look as professional as possible. Therefore we ask advertisers to submit the kinds of files we know from experience can be printed well. When we ask that all images be saved at 300 dpi, this is because a resolution of 300 dots per inch will print best. This means the image should be 300 dpi at the size you want it printed. If you send a file that is 300 dpi, but only one inch wide, but you want it blown up to four inches wide, the final image will actually be 75 dpi! This is very low resolution and will not print well. We also ask advertisers specifically not to send formats other than TIFF and EPS, because these file formats are usable by our printer, and because they do not lose information when you save. File formats for the WebWhen you create a banner or button ad to go on our Web site, the rules are different. Instead of 300 dpi, the resolution of your ad should be only 72 pixels per inch (ppi). This is because the resolution of a computer screen is 72 ppi. These files should be in either RGB or Indexed Color mode, not CMYK. (For further explanation, click here.) They should also be saved at the appropriates sizes (see our advertising guidelines.) and saved as either a JPEG (.jpg) or GIF (.gif). However, because of what happens to multiple saves with JPEG file, try to make the final image exactly right before saving the image as JPEG. This should be the last thing you do before sending your finished Web ad to us. Did you knowPhotos saved as a JPEG (.jpg) file will lose resolution every single time you save the image? The more you save as a JPEG, the more resolution your image is losing.
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©2001–2008 Appaloosa Journal | 2720 W. Pullman Road | Moscow, ID 83843 | (208) 882-5578