Advertise
Appaloosa Journal wants to help you build your business! Getting your business noticed is more important than ever and we’re here to help you achieve your business goals through advertising your horses and services. Contact Hannah or Sandi today for your advertising needs. We can help you!
Advertising Manager
Hannah Hathaway
(sales, billing questions)
ext. 256 • advertising@appaloosajournal.com
Circulation/Sales Associate
Sandi Williams
(Circulation & subscriptions, address changes, missing & damaged issues,
Appaloosa Journal Xpress; Horseman’s Directory)
ext. 258 • subscriptions@appaloosajournal.com
Why should you advertise in the Journal?
- Appaloosa Journal is the official publication of the Appaloosa Horse Club, and has been delivered to every member of its national and international association since 1946.
- Like the versatility of the Appaloosa horse, Appaloosa Journal serves a very diverse and versatile audience of equine enthusiasts with a passion for serving the best interests of their beloved animals.
- Advertising in Appaloosa Journal and on Appaloosa Journal Online will position your product and your business in the forefront of tens of thousands of horse owners around the globe who are active in all aspects of the equine world.
- We at Appaloosa Journal value our advertisers and work hard to ensure the most positive advertising experience possible.
According to our recent survey…
- 80% of AJ subscribers have researched or bought horse-related items online and 75% of those say they buy or research horse-related items online more than twice a year
- 72% of AJ subscribers have visited advertiser web sites they have seen in AJ
- 41% of AJ subscribers have purchased something from an AJ advertiser online
- 85% of AJ subscribers spend an hour or more each week on the Internet
- 73% of AJ subscribers have owned Appaloosas for more than 10 years
- 83% of AJ subscribers own more than one Appaloosa
- 62% of AJ subscribers have been reading AJ for more than 10 years
- 65% of AJ subscribers save their issues of AJ longer than one year
- 63% of AJ subscribers breed their mares, and 50% of those use outside stallion services
- 67% of AJ subscribers show at regional, national and world events
Look what some of our current advertisers have to say:
“The Appaloosa Horse Club and the Appaloosa Journal have been valued partners to Featherlite Trailers for many years. The relationship has enabled us to achieve our objectives of connecting and building relationships with Appaloosa horse owners and learning more about this popular breed and its members so Featherlite can better serve its customers with new trailer innovations that meet their needs.”
– Randy Lewis, Featherlite Trailers National Sales Manager
Appaloosa Journal,
I want to thank you for always thinking of Star H Equine Insurance when you have an advertising opportunity. Even if we don’t take advantage of all of them, we appreciate every opportunity presented. Appaloosa Journal, and marketing through the Appaloosa World and National Shows allows Star H Equine Insurance to reach a very important customer base for us. We have been able to brand our business with this group across the US. Using not only the Appaloosa Journal, but also having a booth, and doing one of the Promotional Packages at the World and National Shows gives us a very comprehensive program reaching our Appaloosa customers and prospects. Folks see our ad in the Journal, then hear our name, see our banner at both the World and National Shows, and actually get to talk with us in person at the World Show where we set up a booth.
I appreciate when something doesn’t quite go as planned, or something is wrong, you step up and fix it taking one extra step beyond by giving us something extra so we feel appreciated. I know things don’t always go as planned, and you work hard to make everything right!
Thanks for all you do for us!”
Butch and Lucinda Human • Star H Equine Insurance
Butch@starhinsurance.com • Lucinda@starhinsurance.com
1-877-827-4480 • www.starhinsurance.com
