Ad Guidelines

Ad Dimensions

FULL PAGE:

Dimensions for full-page* advertisements:
Bleed size: 8.375″ x 11.125″ (This is the size you should make your document)
Trim size: 8.125″ x 10.875″ (Anything outside this area will be trimmed)
Live image size: 7.125″ x 9.875″ (All text MUST stay within these bounds.
Appaloosa Journal is not responsible for the outcome of any text outside this area.)

Note: Fractional ads have varying restrictions. Fractional ads should
be built to their appropriate sizes.

FRACTIONALS:

All fractionals bleed on three sides, please keep all text and logos inside .25″ of edges to allow for bleed on three sides. Excluding Appaloosa Exchange 1/12 size ads.

1/2 vertical: 4.1 in” x 11.125″
1/2 horizontal: 8.25″ x 5.5″
1/3 vertical: 2.9″ x 11.25″
1/4 page: 4″ x 5.5″
1/6 vertical: 2.9″ x 5.5″
1/12 page: 2.2″ x 2.2″

OUR PAPER STOCK:

Covers: 100# Orion Matte
Body stock/color section: 40# Pubgloss 80
Body stock/black and white section: 38# Pubgloss 72
Web offset printing. Perfect bound.

Providing Material

Photos and artwork must be provided according to these guidelines:

Acceptable software/files includes:

• Quark Xpress 6.0 (.qxd files)
• Adobe Illustrator versions CS3 less (.ai files)
• Adobe InDesign versions CS3 or less (.indd files)
• Adobe Photoshop versions CS3 or less (.psd files)
• (.pdf)
• (.eps) flattened files only
• (.tif) flattened or layered files
• (.jpg) high resolution 300 dpi minimum at actual size

We can receive information by:

• E-mail
• FTP site
• CD/DVD

Text

• All text must be legible. E-mailed or typed text is strongly encouraged.
• If sending an unflattened version of your ad, please convert all text to outlines, or send font files as support.

Fonts

• Type 1 PostScript fonts which include both the printer font and the screen font
• TrueType fonts are UNACCEPTABLE.

Images

• Photos must be 8 x 10-inch (20 x 25-cm) glossy to ensure quality reproduction.
• Photos of horses in which the animal’s conformation or coat pattern has been electronically or otherwise manipulated are not accepted.
• Faxed or photocopied photos/artwork are not accepted.
• Inkjet reproductions and color copies are not accepted.
• Digital camera images are only accepted at 300 dpi or higher.
• GIFs and images from the Internet are not accepted.
• We do not recommend and cannot guarantee the quality of images from a web site, digital camera, scan made from a print or photocopy of the original or ANY digital reproduction.

Scans

• First two photo scans per ad are at no charge. Three or more scans per ad – $100

Reminders: If materials arrive late, we may not have enough time to notify you about problems and your ad may be printed incorrectly.

If you have any questions, please call or e-mail and ask us. If an ad does not meet the required specifications, the ad may not be printed properly and may not receive a camera-ready discount.

If you’re concerned about meeting the above specifications, you may send in materials and request that Appaloosa Journal do design work according to your personal specifications. Design time is included in the price.

Color Note: Four colors (CMYK: cyan, magenta, yellow and black) printed wet at high speed. Offset negatives right-reading, emulsion down, 150-line screen. Maximum density in any one area, all colors, 310%. If you would like your ad color matched, please provide a color-accurate proof, such as FUJI First proofs, waterless, IRIS proofs, Cromalins, or 3M Matchprints. Color laser copies and inkjet printouts are not acceptable for color matching.

If you have questions about CMYK, what the difference between CMYK process colors and RGB is, or want to know why what you print doesn’t appear exactly the way it does on your computer screen, please contact the advertising department.

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Photograph Submissions

When submitting photographs for advertisement in Appaloosa Journal, please keep in mind the Journal cannot accept photographs intended for advertisement purposes without written release from the photographer. Please contact the photographer for this release before submitting your photograph for advertisement in Appaloosa Journal.

Why?

• Publishing photographs without the written consent of the photographer is copyright infringement.
• According to the United States Copyright Office, “copyright is a form of protection provided by the laws of the United States (title 17, U. S. Code) to the authors of “original works of authorship,” including literary, dramatic, musical, artistic, and certain other intellectual works. This protection is available to both published and unpublished works. It is illegal for anyone to violate any of the rights provided by the copyright law to the owner of copyright.
• Possession, or ownership, of a photograph or any other copyrighted material (i.e., a book, painting, motion picture, CD, etc.) does not mean you have the right to reproduce or publish the work. The copyright of that material still belongs to the original creator.
• Submitting a photograph for publication without the photographer’s release can result in a lawsuit and fines. According to the United States Copyright Office, the photographer “may seek to protect his or her copyrights against unauthorized use by filing a civil lawsuit in federal district court. If you use a copyrighted work without authorization, the owner may be entitled to bring an infringement action against you.”

Contact your photographer for their specific copyright policies. For more information on copyright law, please visit the United State Copyright Office at http://www.copyright.gov/.

Agencies/Print-Ready

To qualify for a 15% print-ready discount, materials must be ready to send directly to the printer. Any work required by Appaloosa Journal designers will result in a forfeit of this discount. A completed Electronic Submission Checklist Form must be submitted with each ad. Acceptable print-ready material is material supplied on disk, including all fonts, images, graphics and PDFs with embedded images and fonts. Film is not accepted.

Electronic material must be created according to Appaloosa Journal specifications. Acceptable file formats include .tif, .jpg, .pdf, or .eps format. No PMS colors unless otherwise agreed upon. Fax copies, Xeroxes or laser proofs do not constitute print-ready art. Appaloosa Journal utilizes process color inks, and all full-color print-ready art should be specified to this format as well as to Appaloosa Journal’s bleed, trim and live area specifications.

Web Formatting

When you create a banner or button ad to go on our web site, the requirements are different. Instead of 300 dpi, the resolution of your ad should be only 72 pixels per inch (ppi). This is because the resolution of a computer screen is 72 ppi. These files should be RGB.

They should also be saved at the appropriates sizes (see our advertising guidelines) and saved as either a JPEG (.jpg) or GIF (.gif). However, because of the file/image degradation that happens with multiple saves of a JPEG file, try to make the final image exactly right before saving the image as JPEG. This should be the last thing you do before sending your finished Web ad to us.

Did you know? Photos saved as a JPEG (.jpg) file will lose resolution every single time you save the image? The more you save over the same image as a JPEG, the more resolution your image is losing.