About

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Appaloosa Journal’s mission statement:
Appaloosa Journal is the official publication of the Appaloosa Horse Club, which honors the heritage and promotes the future of the Appaloosa horse.

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In 1946, Appaloosa Horse Club co-founder and Executive Secretary George Hatley began printing Appaloosa News, a single-page, mimeographed newsletter, which rapidly grew into a professional magazine that topped 100 pages in the 1960s. Appaloosa News became Appaloosa Journal in January 1987.

Since then, the magazine—one of the longest-running, award-winning equine breed journals in the world—has been a full-color, monthly publication serving the members of the Appaloosa Horse Club and equine enthusiasts. Appaloosa Journal reaches readers in all 50 U.S. states and in more than 23 countries throughout the world, both in print and online.

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