About

Appaloosa Journal’s mission statement:
Appaloosa Journal is the authoritative, association-based source for information about the Appaloosa Horse Club, the Appaloosa breed and the Appaloosa industry. Our mission is to cultivate a broader membership base and instill enthusiasm for the breed by recognizing the needs and achievements of the Appaloosa, ApHC members, enthusiasts and our readers.

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Sixty-three years ago, Appaloosa Horse Club co-founder and Executive Secretary George Hatley began printing Appaloosa News, a single-page, mimeographed newsletter.

Appaloosa News grew throughout the 1950s to 64 pages, with a subscription rate of $2.50 per year. The November-December 1959 issue introduced a sepia-toned cover to the 7 x 10-inch publication; in January 1961 the magazine grew to the standard 8 x 11-inch page. In November 1961, the cover featured the magazine’s first 4-color image.

Appaloosa News became Appaloosa Journal in January 1987 under Editor Darrell Dodds. Since then, the magazine has been a full-color, full-sized publication serving the members of the Appaloosa Horse Club.