About the Journal

Appaloosa Journal is a monthly magazine devoted to the Appaloosa…The breed of choice! Inside its pages, a reader can find pertinent information on every equine topic—health, racing, trail riding, money saving tips and much, much more.

The magazine is a membership-based publication, which means that if you join the Appaloosa Horse Club, you receive a subscription to Appaloosa Journal for no additional cost! Magazine subscriptions are available to those who wish to receive the magazine but not join the club.

To learn more about advertising in Appaloosa Journal, click Advertise in the Journal on the Advertising menu.

Our mission statement:

Appaloosa Journal is the authoritative, association-based source for information about the Appaloosa Horse Club, the Appaloosa breed and the Appaloosa industry. Our mission is to cultivate a broader membership base and instill enthusiasm for the breed by recognizing the needs and achievements of the Appaloosa, ApHC members, enthusiasts and our readers.

Appaloosa Journal’s staff consists of an editorial, advertising and design team:

Editor Dana Russell (editor@appaloosajournal.com)
Advertising Manager Hannah Hathaway (advertising@appaloosajournal.com)
Circulation Director/Sales Associate Sandi Williams (subscriptions@appaloosajournal.com)
Art Director Laura Vander Hoek
Senior Graphic Designer Holli Sampson
Graphic Designer Jack Knecht